Posted: January 29th, 2016

You will need to complete an audit and analysis of the digital campaign results that have been supplied to you in a number of Excel documents.

You will need to complete an audit and analysis of the digital campaign results that have been supplied to you in a number of Excel documents.
You should review the data and provide a summary of the campaign performance overall, as well as, each of the individual digital channels that you included in your campaign (i.e. website report, email report, search marketing report, etc….)
The reports have been supplied as Excel documents to give you flexibility to further analyse the data if you choose to (possibly to create some graphs/tables to include in your summary, or, to calculate the % growth or decline from month to month).
You will be rewarded with additional marks for using this data to draw further analysis and reporting.
You should provide a conclusion as to whether you think the campaign was successful along with a recommendation of which digital marketing channels worked best and which channels you may consider using in future campaigns.