Posted: April 18th, 2016

Is the software easy to use and understand?

4. Free trial— Do they offer a trial period? Edna Padilla mentioned that they would like to try out the software before they buy it.

5. User friendly— Is the software easy to use and understand? There are some employees that aren’t tech savvy and it needs to be an easy transition from a manual fax machine.

Research Methods Research Methods included calls to each alternative to determine the pricing and what services they offer. The Internet websites of both alternatives were consulted in an effort to view their system compatibility, and to see if they had an promotions. Other websites were reviewed to research case studies and customer reviews. Meetings with both alternatives were also conducted so that they may get a feel for how busy the practice is, what their needs are, and to show them how many employees it would service.

Evaluation of Alternatives Cost Alternative A 1. Charged $4500 for a 250 user starter system- which includes a 1 year software assurance 2. Alternative A offers a greater cost savings by adding an additional 30 users for under the budged amount of $5000. Edna Padilla could take advantage of this deal.

Alternative B 1. Charged $4500 for a 200 user starter system –which offered no software assurance included 2. Adding an additional 50 users would cost $500 extra

24 hour technical support Alternative A 1. Offered free 24 hour technical support. Internet reviews indicated that customers appreciate round the clock technical support (“Customer Reviews: Zetafax 24 hour technical support”, 2014) 2. Offered no hidden fees-24 hour support for the lifetime of the software. It was verified that this alternative supported Edna Padilla’s need of technical help at any hour of the day.

Alternative B 1. Offered Technical support from 7am to 10pm 2. Fee of $50 per month for calls before and after their business hours.

Money back guarantee Alternative A 1. Provided a money back guarantee if not fully satisfied. 2. Offered no regret buying. Internet reviews confirmed that buyer’s remorse: “one man’s remorse is another man’s reminiscence (“Customer Reviews: Zetafax Buyers Remorse”, 2014) It was verified that there is nothing in trying this software. No money would be lost.

Alternative B 1. Offers a satisfaction guarantee- if not satisfied, they charge 10% for having the software uninstalled 2. Does not offer a full money back guarantee. Internet reviews confirmed that not offering a refund is a bad business practice (“Customer Reviews: Rightfax refund”, 2014) Free trial Alternative A 1. Offered free trials for 90 days 2. Offered full trial versions with a free demonstration video. Reviews on the internet show that demonstration videos are helpful to visual learners (“Customer Reviews: Zetafax Demo Videos”, 2014)