Posted: September 6th, 2015

Schemas.

Schemas. Visit www.amazon.com and find a product that is of interest to you.
Read two conflicting reviews for the product. 1) Describe the schema you might form about the
product after reading the first review. 2) Describe the schema you might form about that same
product after reading the second review. 3) Do you think that the person who wrote the first
review would change his/her opinion if he/she read the second review? 4) What problems can
arise when schemas are used? 5) Do you think reviews on sites like Amazon influence people’s
perceptions? If so, how?

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