Posted: March 7th, 2015
Research a firm from an emerging market economy that has entered a foreign market within the last five years. Emerging market economies include Eastern Europe, East Asia excluding Japan, South Asia, MENA, Sub-Saharan Africa or Latin America. However, if you are from a country within one of these categories, you must choose a country other than your own.
You should then produce a Report for a business audience. The Report should contain a brief account of the market entry strategy that has been implemented by the firm in question. The focus of your report is to use relevant theories and concepts from the international business literature to explain and evaluate the firm’s choice of entry mode(s) within the context of their overall entry mode strategy. Academic literature should form the core of your analysis and discussion, with newspaper articles, etc. being used only for factual support or to update the literature.
An essay is inappropriate for this task and a report format must be adopted….
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