Description and critique of health promotion campaign –
Identify an alcohol or other drug health promotion campaign or TV add. There are many linked on You Tube such as:
Be the Influence
Australian Alcohol Conditioning advert Australian Drug Awareness Campaign Ecstasy Every Cigarette is Doing you Damage
Anti Heroin PSA
Meth = Death
Or examine a newspaper report of an event relating to drug use such as drug charges around festival events such as the 96 arrests at the 2013 Sydney Mardi Gras party.
Introduce your paper and suggest it’s objectives.
Describe this campaign/article, its target audience and consider if it is promoting abstinence or harm minimisation. Look at the literature to consider patterns of use for this substance and describe assessment and treatment options. How effective do you think this campaign/media message would be with the target audience and consider if it would apply more
globally to other groups.
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