Under the fierce brand competition in China, many brands eventually go bankrupt, what is key success factors of WAHAHA company.
Abstract This article will take WAHAHA brand as the main case study to analysis the application of brand strategy in Chinese market. There are many brand born and failed in today’s brand strategy . In China, WAHAHA is famous brand and it starting from scratch, from a small factory now has a very high position […]
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Date: June 30th, 2015