Case 2.1 Abercrombie and Fitch:Expanding into the European Market
MKT3130/3132 Abercrombie and Fitch: Expanding into the European Market. (45%) 2014/15. Learning outcomes: Students in undertaking this assessment will be able to Analyse international markets and assess the risk elements, including political, economic and socio-cultural factors. Assess standardisation and adaptation strategies. Evaluate and assess the international marketing strategy, including segmentation, targeting and […]
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Date: February 21st, 2015