Mainly use Hofstede and Hall’s cultural dimensions. Hofstede : five dimensions of national culture, just focus on individualism/ collectivism. Hall’s categorization of culture: low/ high context culture
1. Mainly use Hofstede and Hall’s cultural dimensions. Hofstede : five dimensions of national culture, just focus on individualism/ collectivism. Hall’s categorization of culture: low/ high context culture. Associating those two cultural dimensions with luxuries purchasing decisions. 2. mention few previous researches which used those two cultural dimensions and relevant results.( in those research conclusions, […]
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Date: July 1st, 2015