What are the main cultural differences influence British and Chinese consumers. Connect this research result with previous research.( whether consumers purchasing decisions are influenced by cultural dimensions, individualism/ collectivism, high/low context culture
1.It includes 5 subtitles, they are:Methodology/Research Procedure/Analysis/Discussion/Appendices 2.Details: a.questionnaire. (briefly explain why you choose this method in this research. ) this questionnaire only has closed- ended questions. b.Sample: 30 university students in total, 15 university students of each country. The author choose university friends and use snowball way to reach all samples. (mention anonymity of […]
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Date: July 3rd, 2015