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Posted: January 8th, 2017

The basic cultural decision a marketer has to make when placing a product in a foreign country is whether

Which of the following is not a part of the total product?
  1. Package
  1. Accessories
  1. Warranty
  1. Integration
 
13. Reasons for global standardization of manufacturing systems include
  1. greater market adjustments.
  1. increased nonstandardization of data among plants.
  1. adding attractive complexities to draw new customers.
  1. producing significant cost savings.
 
14. A middle ground between an ad campaign that’s standardized worldwide and an entirely local ad campaign is called a/an _______ approach.
  1. programmed-management
  1. computerized-management
  1. hybrid advertising
  1. shared-management
 
15. The basic cultural decision a marketer has to make when placing a product in a foreign country is whether
  1. the advertising for the product will be tasteful enough for the foreign audience.
  1. the product will be used by men or women.
  1. social taboos are implied by the product’s name.
  1. to position the product as foreign or local.

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