Posted: December 30th, 2015

Award player Ceremony for SPL ( Saudi pro league )

Considering the class lectures and discussions covering subjects in Football and Sports Management – from an introduction to sports marketing, to marketing strategy, marketing objectives, marketing communications and social media, the inter-module assignment will be based upon those particular areas. Situation for the assignment: 1. Officials involved in sport in the MENA region are interested in growing the presence of sports in the region. It has been determined that sports can make an important, positive, contribution to the communities in the MENA region. Sports officials would like to see more sporting events and activities come to the region. 2. You have been asked to propose a new sport event for the region. This event cannot be the FIFA World Cup, or the Summer/Winter Olympics. Also, the event must not be a follow up to an event already scheduled for the region. For example, in 2016, the World Cycling Championships will come to Qatar. You could not propose a “follow on” cycling event. 3. Before this event is approved in the region, the sport officials wish to see a short “Integrated Marketing Plan” for the event. This plan should be between 10-15 pages and outline which of the important communication tools would be used to support the marketing of the event. 4. Select the sport, the location, the time of the year the event will be held, as well as the venue where it will be held. Each student will prepare a marketing and communication plan of approximately 10- 15 pages that describes a plan that the event would need to use in order to be commercially successful. a. What is the objective of the sports marketing program? If you recall, there can be more than 1 objective for the program. If there is more than 1, describe each. b. Who is the target audience for this important sports event? Describe this target audience as carefully as you can. c. What is the “unique value proposition” that the event is attempting to convey to customers/fans, etc.? d. Which sponsors may wish to commercially support the event through sponsorship? Please remember that sponsorship is one part of the marketing communication plan mix. Describe who 1-3 sponsors are. e. What specific aspects/tools (advertising/social media, etc.) of the “sports communication mix” will be included in the plan? We covered several of those “communication tools” in Day #3. Describe how the tools that you selected, will be implemented in the plan. -For example, in the integrated sport communication plan, what role would advertising, promotion, public relations, social media, etc. play in the plan. You should be writing this integrated marketing plan as if you want the event to be approved, based on how well your plan is written. A poorly developed plan would mean sport officials would not approve the event. The requirements for the integrated marketing plan are: •Should be written in English unless approval is requested and received from the course instructors.. •Papers will considered for professional appearance, quality of writing, originality and meeting the requirements as provided in the instructions and the marksheet.. •Papers should be typed, double-spaced using a 12-point font, such as Times New Roman, with one-inch margins.. •Papers may be up to, and not be longer than, 15 pages (not counting a title page, references page(s) and/or appendix)..