Posted: February 16th, 2017

.________ is the strategic coordination of economic, psychological, political, and public relations skills, to gain the cooperation of a number of parties in order to enter or operate in a given market.

Question 1. 1.If Ampex Support Systems is the single supplier for a local manufacturing company’s MRO (maintenance, repair, operating) supplies and needs, Ampex Support Systems is considered as providing ________ for the manufacturer. (Points : 5) systems buying purchasing support turnkey logistics decision support systems contracting Question 2. 2.The total demand for many business goods and services is ________ —that is, not much affected by price changes. (Points : 5) derived fluctuating accelerated multiple inelastic Question 3. 3.When a symphony orchestra targets people who have broad cultural interests, rather than only those who regularly attend concerts, the orchestra is targeting ________. (Points : 5) market mavens strategic segments supersegments occasion segments psychodemographic segments Question 4. 4.Business marketers can stimulate problem recognition by ________. (Points : 5) trade directories direct mail, telemarketing, and calling on prospects encouraging the Better Business Bureau to release statistics consumer advertising requesting testimonials from existing customers Question 5. 5.Webster cautions that ultimately, ________ make purchasing decisions. (Points : 5) only senior managers individuals, not organizations, organizations, not individuals, third parties systems contractors Question 6. 6.The purchasing department buys office supplies on a routine basis. This type of purchase is classified as a ________. (Points : 5) straight rebuy modified rebuy new task secondary purchase preordained purchase Question 7. 7.________ is the strategic coordination of economic, psychological, political, and public relations skills, to gain the cooperation of a number of parties in order to enter or operate in a given market. (Points : 5) Metamarketing Macromarketing Micromarketing Megamarketing Modular marketing Question 8. 8.________ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product service offering of their choice. (Points : 5) Consumptionization Viral marketing Virtual marketing Regionalization Customerization