Posted: April 27th, 2016

Succinctly analyse the organisation’s current market position (e.g.: market share, competitor analysis, market position (high, medium low pricing, declining positioning, emerging brand in product category)

Succinctly analyse the organisation’s current market position (e.g.: market share, competitor analysis, market position (high, medium low pricing, declining positioning, emerging brand in product category). You will need to source information about the organisation to make an informed analysis of the organisation in relation to its competitors.

You need to include in this section:
● Competitor analysis / perceptual map
● Market share & positioning analysis
● PESTELI (political, economic, social, technological, environmental, legal, international) ensure you integrate the information within your analysis