Posted: March 29th, 2016

Identify and discuss the possible strategic directions that ONE of your chosen companies could follow in the future to improve its competitive advantag

You are required to conduct research on the business strategies implemented in the last five years of two companies operating in the hospitality and tourism sector. Drawing on relevant models, concepts and theories covered in this module and those gathered from your research attempt the tasks below:
Task 1
Compare and contrast both companies’ business models. (20 marks)
Task 2
Identify and discuss the possible strategic directions that ONE of your chosen companies could follow in the future to improve its competitive advantage. (50 marks)
Task 3
Discuss the internal challenges required in ONE of these companies to improve its strategic positioning and make your recommendations upon how the needed changes could be achieved. (20 marks)