Posted: April 21st, 2016

: Writer identifies rhetorical appeals present in the ad and explains how or why they are used. Identification of appeals is valid and well-supported. 15?

Week 3: Extended Draft Outline Possible Points Points Earned Introduction: Writer has provided a draft of an introductory paragraph that identifies the subject and provides the overall purpose for writing. A tentative thesis statement has also been included at the end of the introduction. 10

Context and Description: Writer identifies specific details of the ad to visually describe it to readers, such as color, text, images, mood, and so forth. Writer provides information to help define context, such as political, social, or historical significance, information regarding original publication for the ad, and any necessary background of the company. 15

Rhetorical Appeals: Writer identifies rhetorical appeals present in the ad and explains how or why they are used. Identification of appeals is valid and well-supported. 15

Conclusion: Writer has provided a draft of a conclusion, which includes a summary of overall findings and restatement of thesis. 5

Formatting and Mechanics: The voice of the writer is clear, distinct, and appropriate. The writer’s message is clearly communicated with appropriate spelling and use of grammar and punctuation. Errors do not significantly interfere with meaning. Full paragraphs and complete sentences are used when specified. 5

TOTAL: 50 0