Posted: April 5th, 2016

How will you handle customer database?

DISCUSSION QUESTION 6-1 MK640 Marketing and Advertising

Lesson 6: Marketing Communication

Discussion Question 1 (25 points)

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.

Even though the cost of advertising has sometimes been cited as a necessary evil, it can make or break a company. Some companies spend almost half of their annual budgets just on advertising alone. (25 points) (A 1½-page response is required.)

a. Research two (2) large organizations (companies with over 1,000 employees) and provide a brief overview on who they are, where they are located, and what services they provide.

b. How much is each of the two (2) companies spending annually on advertising? Provide at least three (3) years worth of recent data for comparison analysis.

c. What type of relationship can be formulated by comparing the money spent on advertising compared to the sales revenue generated for each company?

d. Make a comparison: Do both companies exhibit the same cost/benefit relationship? Why do you think this is?

DISCUSSION QUESTION 6-2 MK640 Marketing and Advertising

Lesson 6: Marketing Communication

Discussion Question 2 (25 points)

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.

Like large organizations, small companies must advertise via one method or another to generate business. And unlike large organizations, small companies typically don’t have a large budget to advertise, especially if they are a startup. Perform the following and submit your results. (25 points) (A 1½-page response is required.)

a. Research and find one (1) small company (less than 15 employees) in your hometown – gift shops or specialty item stores. Provide a brief background on who they are, where they are located, and the services they provide.

b. Schedule a meeting with the business owner or a company employee knowledgeable on their business operations to discuss their advertising methods.

c. Address the following during your meeting. Be sure to document the results in detail.

1) What type of advertising methods do they use?

2) Why did they choose to use these methods?

3) Are they using an advertising agency or placing the advertisements direct?

4) Have these methods been successful for them? Explain why or why not.

5) Has the cost of advertising been worth it?

d. Based on your research, the types of products or services being sold, do you feel the company will be around 5 years from now? Explain.

DISCUSSION QUESTION 7-1 MK640 Marketing and Advertising

Lesson 7: Marketing Media

Discussion Question 1 (25 points)

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.

You have opened your own business and are selling a product that you intend to market directly to your customers. First, choose the product that you intend to sell and explain why you chose that product. Then, explain the basic structure of your business: What is your strategy? What will you offer? How will you handle customers’ orders? How will you handle returns and customer complaints? How will you handle the customer database? (25 points) (A 1½-page response is required.)

DISCUSSION QUESTION 7-2 MK640 Marketing and Advertising

Lesson 7: Marketing Media

Discussion Question 2 (25 points)

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A