Posted: November 24th, 2015

Valentino -Analyse the Luxury Fashion Brand

Valentino: (fashion brand)

-Critically analyse the branding strategy of a luxury brand of Valentino, highlighting its brand identity as well as its positioning. You will complete your analysis with an explanation of the visual identity of this brand. You will also highlight the critical path(s) for this luxury brand and make some suitable recommendations to solve it.
-include: Brand Identity Model: Kapferer Prism.
Provide recommendations to further improve Brand Identity Strength.

-besides, what is also expected is that you make relevant suggestions to optimize the brand performances.

-please start with a paragraph of what the brand is (the background information and a little history)
-then have all this points:
-about brand (Valentino)
-the brand identity
-brand awareness
-the brand image
-brand equity
-the brand architecture
-the brand marketing campaigns
-line extension, brand extension
-brand valuation
-communication (pr,events,digital)
-the brand history
-the brand extention
-SWOT analyse
-Porter
-Kapferer Prism
-Pestle Analyse

-and the most important at the end of the essay, some recommendations for the future of the brand, based on your analysis of the strategy currently deployed

-report should contain the following sections:
-title page
-executive summary
-table of contents
-introduction
-research and analysis
-finding and discussion
-recommendations
-conclusions
-references
-appendices