Posted: February 1st, 2016

Using Archie Carroll’s CSR Pyramid, critically examine Zara’s CSR strategies

Question:

Part A: Using Archie Carroll’s CSR Pyramid, critically examine Zara’s CSR strategies

Part B: Identify the major drivers of Zara’s CSR initiatives and comment on their importance.

Part C: Based on your answers to A & B, Recommend appropriate CSR strategies to be adopted by Zara, giving reasons for your recommendation. Please explain your answer.
Plan

Introduction 1 – Define CSR using two official definitions, talk about what the general principles of CSR are, talk about why CSR has become so important now, talk about obstacles to CSR

Introduction 2 – Introduce Zara, talk about its background and general relationship with CSR, explain Carroll’s Pyramid (with referenced diagram) and say that it will be used in relation to Zara throughout this assignment, explain what each section (A, B and C) of this assignment will do

Part A: ‘Using Archie Carroll’s CSR Pyramid, critically examine Zara’s CSR strategies’ – analyse the CSR strategies of Zara (e.g. approaches to: child labour, working conditions, wages, environment, sustainability, 3rs,). Explain the reasoning behind each strategy using Carroll’s model, saying whether it is Philanthropic, Ethical, Legal or Economic. Research what the company says it will do for CSR and comment on whether these promises are being translated into results.

Part B: ‘Identify the major drivers of Zara’s CSR initiatives and comment on the importance of these drivers’ – Talk about the drivers of each of the CSR initiatives of Zara that were discussed in Part A. These drivers include: legislation, economic benefits, stakeholders, societal changes, customer-driven, competition and technological advancements.

Part C: ‘Based on your answers to A & B, recommend appropriate CSR strategies to be adopted by Zara, giving reasons for your recommendation. Please explain your answer.’ – Where, (in Part A and Part B) Zara has not met the Philanthropic, Ethical, Legal and Economic needs of its stakeholders, make CSR strategy recommendations for Zara for the future. Make sure to base some of the CSR recommendations of Zara on the CSR strategies of other clothing companies (like H&M, Next and Primark). Evaluate how realistic and achievable the recommendations are.

Conclusion: Make a broad, overarching statement about what the assignment has done and what it has found out about Zara’s CSR initiatives. Briefly, draw a conclusion about the most important drivers of Zara’s CSR initiatives. Mention which recommendation is the most appropriate from Part C. Briefly talk about how useful Carroll’s model was. Make a concluding statement to tie the assignment together.