Posted: May 24th, 2015

This document is authorized for use only by KYLE MATTICE in MGT 509 Spring 2015-1 taught by Keith Yurgosky, University of Scranton from March 2015 to August 2015.

This document is authorized for use only by KYLE MATTICE in MGT 509 Spring 2015-1 taught by Keith Yurgosky, University of Scranton from March 2015 to August 2015.

For the exclusive use of K. MATTICE, 2015.
709-424

Exhibit 5

eHarmony

Percent Reaching Stated Anniversary, by Marriage Cohort and Gender: 2001

Sex and year of marriage

Anniversary1
Number of marriages
(In thousands)
5th 10th 15th 20th 25th 30th 35th 40th

First Marriages
Men
1955 to 1959
1960 to 1964
1965 to 1969
1970 to 1974
1975 to 1979
1980 to 1984
1985 to 1989
1990 to 1994

4,100
5,033
6,357
7,436
7,109
7,606
8,048
7,718

96
94
93
90
89
90
88
90

90
82
78
73
72
75
75

82
71
68
61
63
66

76
66
62
56
58

72
62
58
53

69
60
55

66
58

64

Women
1955 to 1959
1960 to 1964
1965 to 1969
1970 to 1974
1975 to 1979
1980 to 1984
1985 to 1989
1990 to 1994

5,162
5,714
7,138
8,176
7,852
8,448
8,299
7,967

94
94
91
88
85
87
87
87

87
84
78
70
68
72
75

79
73
66
60
59
64

73
67
59
54
53

67
61
56
49

64
57
52

59
53

54

Second Marriages
Men
1975 to 1979
1980 to 1984
1985 to 1989
1990 to 1994

1,985
2,544
2,881
2,834

91
91
90
89

81
72
72

58
55

49

Women
1975 to 1979
1980 to 1984
1985 to 1989
1990 to 1994

2,187
2,703
3,008
3,126

86
89
87
87

76
71
68

56
55

47

Source: Rose M. Kreider, “Number, Timing, and Duration of Marriages and Divorces: 2001: Household Economic Studies,”
U.S. Census Bureau, February 2005, pp. 70–97, http://www.census.gov/prod/2005pubs/p70-97.pdf, accessed
November 2007.
1 People reaching stated anniversary for the specified marital order.

Note: Limited to spouses surviving the interview date.