As a sales manager, the best tools you can offer a sales professional is something that will help them be more productive. Working smarter, not harder is critical for a sales professional to be more effective and efficient and to increase overall success. With that in mind, any tools you can provide them to aid in their daily activities are beneficial. As identified in the previous presentation, technology comes in many forms and can be used in various ways.
In this assignment, consider the different technologies that you know of and how they can enhance functionality, productivity, and efficiency of selling and your sales force. Your textbook, the Capella Library, and Internet can help in finding new ways to consider using technology. You can utilize $25,000 you have been given to enhance the functionality and efficiency of your sales force via technology. Do not forget to consider new and creative ways in which technology can be used.
Your technology utilization strategy should be presented as if you were presenting it to your boss, in a memo format, around two to three pages.
Once complete, attach your assignment to the assignment tool and submit it to your instructor. Refer to the Marketing Research in Action Scoring Guide to ensure you have met the requirements of the assignment before submitting. While content is the most important aspect of your paper; organization, readability, grammar, and spelling are also important. The length of this paper, and the number of references used, should be determined by the content, which may be around two or three pages. Add headers as appropriate, include a reference page at the end of your paper, and be sure to properly cite and reference material used per APA guidelines.
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