Posted: March 20th, 2017

What strategies does this company use to promote themselves through social media channels?

Choose a company and research how they are using social media to build their brand in a unique and interesting way. Present your findings in an original, substantive post. Consider the essential social media marketing features this company uses and use specific examples of their social media efforts in your post. Your post should address:

1. What features drew you to this specific campaign/company?
2. What strategies does this company use to promote themselves through social media channels?
3. What are they doing to distinguish themselves from other companies and brands?
4. Are their efforts successful? Why or Why not?
5. How would you propose they change their approach?

Make sure to:

• Write a short essay or paragraph of at least 300 words.
• Use concrete examples/details and avoid generalities.
• Address all questions.
• Use proper grammar and punctuation.
• If you researched your topic and are using information from what you learned, remember to cite your sources.