Posted: September 4th, 2015

Strategic management

View the Video: ‘The Duck and the Lemonade Stand’ at http://www.youtube.com/watch?v=WmH2J9-50Gc
Answer the following Assignment Question:
“ Better a consistently applied mediocre strategy, than a series of ad hoc brilliant strategies.”
 Do you agree with this statement?
 Discuss having regard to ‘The Duck and the Lemonade Stand’ as a basis for your argument.
 Theoretical concepts must also be included as part of your answer.

 Your answer must be based in the theory and concepts taught in this course.
 As a minimum research requirement, the subject text book and required readings must be referenced as part of your research effort to answer this question.
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