Posted: April 3rd, 2015

Starbucks Vs. Ethiopia corporate strategy & Ethical sourcing in the coffee industry

Starbucks Vs. Ethiopia corporate strategy & Ethical sourcing in the coffee industry

Order Description

Dear Students of BUSI 4362 (102),

This is to announce your first group assignment for this term which mounts up to (10%) of your final grade and it is to be submitted in class on Sunday (5th-Apr-2015). The assignment is about a case study which you find posted in the content section on your black board (Starbucks Vs. Ethiopia corporate strategy & Ethical sourcing in the coffee industry). As discussed in class, each group (as per the list below) is expected to write and submit the answers the following questions:

What is the details of the partnership proposed by both parties (Starbucks & the Ethiopian government)? (2%)
Explain the source of the strategic conflict between Starbucks & the Ethiopian government? (2%)
Analyze the market position of the Ethiopian farmers using Porter’s 5-forces as a frame of reference? What do you conclude? (3%)
What is the role of certification systems? Argue your answer using Porter’s five forces as a frame of reference? (3%).

General guidelines:

This assignment is to be submitted in class time (5th-Apr-2015).
Assignment is preferably computer typed and submitted as a hard copy. Thus, spelling mistakes are not acceptable.
Write all your student details on the cover page.
Make sure to apply what was explained in class in terms of writing style using Booth et al.’s (2000) view to construct your answers/arguments.