Posted: June 25th, 2015

The structure of the Starbuck Marketing Plan

The structure of the Starbuck Marketing Plan
Executive summary
Environmental analysis
External & Internal analysis
Strategic Objectives and Issues
Competitive Marketing Strategy
Marketing Mix Tactics
Marketing Budget
Implementation & Control

The length of the written plan is 4000 words.
Harvard style of referencing should be followed (referencing in website is prefer)
Acceptance limit of similarity is under 15%

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