Posted: February 1st, 2017

Select a marketing or political campaign and identify the metaphors used in the campaign material

Select a marketing or political campaign and identify the metaphors used in the campaign material. How are metaphors used in marketing and political campaigns? Identify what you think to be the purposes behind the use of the metaphors and the effect that the metaphors have, such as clarification of ideas, simplification of complex concepts, persuasion, and manipulation. Did you find the use of metaphors effective? Why or why not