Posted: June 27th, 2015
Quality management tools and techniques
SHUAA Capital
The research topic
How Quality and Management tools and Techniques are being implemented in SHUAA Capital.
Introduction
This research prepared is an individual is an individual project which is one of the necessities in a Course of Quality Management Tools and Techniques. The research will be handed over to the Course Instructor.
The purpose of the research
The research’s purpose is to identify the Quality and Management Tools and Techniques the organization is successfully implementing as well as any other Quality Management tools and Techniques that are not successful. It also aims at identifying where improvement is required.
Brief about SHUAA Capital
SHUAA Capital is a public sharing company that was founded in 1979. It is controlled by the UAE Central Bank and listed on the Dubai Financial Market. The company deals in management of assets, investment banking, brokerages, private equity and finance. It was the first company to in the United Arab Emirates to adopt the IAS reporting standards and to give out quarterly financial statements, which is currently a requirement for all companies listed on the Dubai Financial Market.
The company has been a pioneer in in the Investment management in the Middle East and remains at the fore front of MENA fund and wealth management today. It has headquarters in Dubai with branches in Riyadh, Abu Dhabi and Jeddah. The company has spread its services across the GCC’s vibrant and competitive regional economies. The company has received many awards from EUROMONEY in many categories. The Best Equity House award is the one that company has received for many times.
Following the strictest standards, the transparency has been one of the pillars of the company’s success. Giving advice on corporate finance along with information on debt capital markets and ways to configure Investments are some of the duties of the company’s investment Banking wing. The SHUAA Capital Asset Management is the best in the GCC region. This comes from the provision of all-inclusive market insights following best research techniques and timely relevant products. Its Securities branch gives high quality brokerage and advisory services. A team of experienced investment professionals runs the SHUAA Capital Private Equity business.
Members of this team fully understand the dynamics of the GCC economic zone. The company has most experienced individuals in the financial services industry in the region. Its employees come from more than 25 different countries most of which are bi-lingual in English and Arabic. The SHUAA Capital has worked to clarify and define a framework for the organization matching them with the Dubai government’s plan and this framework summarized in the organization vision, mission, values and objectives.
Vision: become a dominant force in the investment, banking, and other financial service industries across the GCC and the rest of the world.
Mission: provide financial empowerment of the clients within the zones in which it operates.
Values:
Customers and partners: Their ambassadors to represent their business.
Employees: Their real investment.
Support and backing: A creative work environment.
Future thinking: Creativity for improvement and development.
Objectives:
Findings
Inefficiency of employees
SHUAA Capital has realized that some employees are don’t have skills to handle customers well. If a customer is not well handled the chances of loosing him or her is very high. This pushed the company to give a broader definition of customers and suppliers, especially that its businesses are service oriented. The company should understand that quality, beginning with the customer. Taking benchmarking steps is also important. SHUAA Capital being a market leader is likely to be complacent. It should however, compare its factional performance to other companies marking their differences. This helps in analyzing the best methods to be used to get desired performance.
Poor systems of accountability and guidance to the staff
The SHUAA Capital realized that there was poor relationship between the top management, the middle level and the low level. This pushed the company to transform the tools of accountability into every working activity and the related systems. Preparation of performance appraisals falls into this phase. The company formed quality teams in the respective countries within the GCC economic zones. These teams were then integrated from the top to the bottom including clients and other stakeholders. This made sure that the top management was commitment to the quality process so that it could give support to the rest of the staff. Finally, to have effective implementation the company gives quality training to the staff along with rewarding and recognizing quality improvement.
Recommendations
Referring to the above areas earmarked for improvement, the company must think beyond the GCC region. It is very possible that its products would do better in market zones the company has not ventured ye.
Conclusion
SHUAA Capital has moved forward in an attempt to make a mark in curving its niche in the financial industry. Some of its flagship projects are unrivaled in the GCC economy. This serves to underscore their effort. The accolade the company has received over the last decade only further illustrates the potential the company has. However, the above-identified areas of improvements need to be considered. This is important because the company is involved in an industry that is very competitive. The rivals keep developing new products in a more customer friendly way. The idea of designing products that suit the market dynamics remains one of the best ways of market retention
Works Cited
Place an order in 3 easy steps. Takes less than 5 mins.