Posted: March 22nd, 2015
PROJECT MANAGEMENT PROJECT BRIEF
Order Description
students are to prepare a project brief aimed at obtaining approval for them to invest the time and effort required to assemble a business case.
The project brief should explain simply and clearly why an idea for realising business objectives warrants further exploration as a potential project.
Assessment Item 2 – Project Brief (1750 words)
Students should prepare for project brief aimed at obtaining approval for them to invest the time and effort required to assemble a business case.
The project brief should explain simply and clearly why an idea for realising business objectives warrants further exploration as a potential project.
As a broad guide, the Project Brief might include, for example:
• A statement of purpose (eg “ This submission seeks your agreement to the preparation of a business case for enhancing maritime surveillance by acquiring
hovercraft.”)
• A summary of the relevant background (eg the existing Armidale Class patrol boats are approaching life of type; the new Government is calling for more
effective surveillance of Australia’s northern maritime approaches etc etc);
• An indication of what the proposed business case will provide, who will prepare it, by when and what will happen to it;
• The action you are recommending that the addressee take.
MARKING CRITERIA FOR ZBUS8147 ASSESSMENT ITEM 2 (PROJECT BRIEF)
Task: Prepare a Project Brief of 1750 words;
Project Brief elements Requires development Sound Good Very Good Excellent
Title Fails to convey idea Conveys idea Conveys idea satisfactorily Conveys idea clearly& succinctly Presents idea clearly, succinctly &
convincingly
Purpose of brief Fails to convey purpose Conveys purpose Articulates purpose satisfactorily Articulates purpose clearly & succinctly Articulates
purpose clearly, succinctly & convincingly
Background to idea Fails to convey background Conveys background Presents relevant background Presents relevant background clearly & succinctly
Presents relevant background clearly, succinctly & convincingly
Rationale for idea Fails to justify idea Justifies idea Justifies idea clearly Justifies idea clearly & succinctly Justifies idea clearly, succinctly &
convincingly
Action recommended Fails to specify funder action Specifies funder action Specifies funder action clearly Specifies funder action clearly & succinctly
Specifies funder action clearly, succinctly& convincingly
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