Posted: February 19th, 2016

produce your own ‘subvert’ – including image AND text – in the style of the Adbusters spoof adverts (see https://www.adbusters.org/spoofads)

2) Drawing on AT LEAST two theorists covered during the first half of the module, produce your own ‘subvert’ – including image AND text – in the style of the Adbusters spoof adverts (see https://www.adbusters.org/spoofads). You can choose any kind of image (it could be anything: a fashion advert from a glossy magazine, a billboard poster for a new perfume, a flyer for an election campaign, promotional material for a new nightclub, part of an animal rights campaign etc.) but you must intervene in it in a manner that is originally yours.
Your essay must then consist of the following elements, though in an order and emphasis of your own choosing:
1. A short account of the advertisement or image in its original context and with its original intention and an explanation of why you chose it
2. An outline of the theorists and theories you have chosen to draw on to produce your ‘subvert’ (Saussure, Pierce, Baudrillard, Mitchell, Barthes, Lacan etc.). You must choose AT LEAST TWO but you can refer to more.
3. A critical reflection on the ways in which these theories and theorists informed both the process of creating a subvert and the resulting image.
4. Emerging from this experience, a general evaluation of the strengths and weaknesses of the anti-consumerist visual politics deployed by groups like Adbusters.