Posted: March 22nd, 2015

Prepare an independent report of your experience of strategically managing the company (as part of a group) for the five-year period

CONTENTS PAGE
(What to include in this section)
The report should be clearly structured and follow a logical format.
A contents page should be included which should adequately set out the structure of the report in a systematic way

INTRODUCTION
(What to include in this section)
A good introduction would include the following:

What the report is about
Company’s long term objective
The name of your company
The products/services offered
The industry you operated in
The markets/regions you operated in
The number of year the company was already in operation
The number of year you operated/managed the company
The number of firms competing in the industry, etc

INDUSTRY OVERVIEW
(What to include in this section)
(I) PESTEL Analysis
Wider-macro environmental factors and implications for subject industry

(Draw on information from the Glo-Bus website /Participant’s Guide)
(Draw on actual data used in running the company)
(Draw on supporting evidence from relevant external sources)……

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