People understand the importance of keeping customers happy. Customer retention and repurchase is based on brand loyalty and therefore increases a company s revenues. Select a company that you think has a good strategy for developing relationships with its customers. In a 2 3 page paper, describe and critique the company s strategy for developing relationships with its customers. The critique should begin with a discussion of the programs that are currently in place. At a minimum, consider policies for the following: Handling customer complaints providing information about new or existing products placing orders receiving any other feedback from customers tracking an order The analysis should discuss what is good about policies and what needs to be improved. The final section should include recommendations for improvements. Discuss how the company can build customer relationships and/or capture value from customers. Suggest strategies that are not already in use.
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