Posted: November 5th, 2015
MEDIA RELEASE
Task: You are to take on the role of the media
Relations officer for your animal shelter and you are to write a press release announcing your campaign and event designed to raise
awareness about owning and adopting Staffies.
The purpose of the release is to attract Staffie owners, and potential Staffie owners and to explain why the event is being held. You may use the RSPCA report on companion animals as if it is national information and a recent study.
Write the press release as if the report was released this week.
The release must include a quote (make it up) from someone.
The media
release needs to contain:
A strong headline to attract media attention.
A (fictitious) quote
A positioning statement for the
animal shelter
It should address who,what, when, where,why and how.
One clear key message.
One example of Message Because
Example.
It should have a contact point for ‘journalists to ring for more information.
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