Posted: August 22nd, 2015

Measuring online social media performance and the affect on the economy .

1. Online Business Performance Assessment

1. When measuring the online business performance, do you consider the organization goal?     Yes (   )           No ( x )

1. b) Which metrics does the organization use to measure the online business performance?
2. a) Gross margin ( x )
3. b) Conversion rate (   )
4. c) Value per visit (   )
5. d) Subscriber growth rate (   )
6. e) Average order size (   )
7. f) Cart Abandonment Rate (   )
8. g) Percentage of Mobile Visits (   )
9. h) Value per visit (   )
10. Depending on the metrics you use, rate the success of the online business performance?

Tick the appropriate box

Part 2: Social Media Assessment

4. What social media types does the business have?

Twitter (   ) Facebook (   ) Google+ (   ) LinkedIn ( x ) Specify others_____________________________________________________________________________

1. B) According to your own research and findings do you feel that the social media approach increase the organization sales volume?

The new setting trend in Dubai definitely has been the use of social media, especially for new and upcoming businesses. Instagram and Facebook tends to capture a younger target market, while the older generation tend to use LinkedIn instead.

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