Posted: May 27th, 2015
McDonald’s New PR strategy – Our food. Your question
McDonald’s New PR strategy – Our food. Your question
Order Description
hypotheses: Empirical evidence is essential to the selection of strategies
The aim of this essay: is to explore processes of strategic communication in our case study corporation through two theoretical frameworks studied in the course.
Theory: Hazelton & Mayhew
PR strategy: New video series: Our food. Your Question.
Company: McDonald’s
stakeholders: customers
Video link:https://www.youtube.com/watch?v=el0EDgyO39w
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