Posted: July 6th, 2015

marketing planning and promotion

You are required to assume the post of marketing manager for your organization that has to critically review the current marketing and promotion policies of your organization with respect to a particular product/service or line of products/services .you are required to prepare a marketing plan to amend, improve or extend the existing policies /practices . your plan should include a section dealing with promotion policy in particular .
The plan should be in business report format and not exceed 4500 words in length (plus or minus 10%) and should specifically include :
An industry /market /competitor analysis
An justification for the launch/ re-launch of the new /modified product /service
An outline of major marketing opportunities for the new/modified product/service
A recommended marketing strategy based upon segmentation ,targeting and positioning
The marketing strategy to detail marketing mix variables
The proposal of promotion plan and the optimum promotional mix
A marketing budget detailing categories of expenditure and a notional financial profile of the contribution of the new product/service
Demand forecasts based upon known demand for the organizations products/services allied to sales targets
A contingency plan
A conclusion
A bibliography ( Harvard system of referencing )
Use of course material and models from recommended and additional sources