Posted: August 21st, 2015

Marketing planning and promotion.

You are required to assume the post of Marketing Manager for RasGas Company that has to critically review the current marketing and promotion policies of the organization with respect to a particular product/services or line of products/services. You are required to prepare a marketing plan to amend, improve or extend the existing policies/practices. Your plan should include a section dealing with promotion policy in particular.
The plan should be in business report format and not exceed 4500 words and should specifically include:
• An industry/market/competitor analysis.
• A justification for the launch/re-launch of the new/modified product/service.
• An outline of major marketing opportunities for the new/modified product/service.
• A recommended marketing strategy based upon segmentation, targeting and positioning.
• The marketing strategy to detail marketing mix variables.
• The proposal of a promotion plan and the optimum promotional mix.
• A marketing budget detailing categories of expenditure and a notional financial profile of the contribution of the new product/service.
• Demand forecasts based upon known demand for the organization’s products/services allied to sales targets.
• A contingency plan.
• A conclusion
• A bibliography (Harvard system of references).

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