Posted: May 16th, 2015

Marketing In Global economy project

Marketing In Global economy project

Please find the below requirements which has been given by the professr:

International Marketing Plan
Your project is: to prepare a brief strategic marketing plan for the introduction of a product/service to a new country.

It consist of two parts:

(a) An introduction to your product/service and choice of country,

and an introductory environmental scan of your target country

(economic, political, legal and cultural overview)

(b) A short summary of part (a) above, plus a market audit and preliminary

marketing strategy and plan for your chosen product/service

Follow instruction on page 583-591 for a thorough strategic marketing plan, and marketing research audit (Cateora R. Philip and Graham L. John.(2010 ), International Marketing (14th Edition) International Edition, McGraw Hill Education (Asia).ISBN: 978-007-108421-5
Students are strongly advised to consult with the material on how to approach a marketing plan (Country Notebook) discussed in weeks 1 and 2.)