Posted: September 9th, 2015

Making use of the concept of 'home' as a way to design, develop and market the hospitality experience.

It is becoming increasingly apparent that hotel companies are making use of the concept of ‘home’ as a way to design, develop and market the hospitality experience.

You have been employed as a consultant by a hotel company to prepare a report on the ways that competitors are making use of home to market their product and service. You have also been tasked with suggesting ways the organisation might make use of these concepts and why.

Make sure you think of the following:

that you structure this as a business report
that you include rationale for your recommendations. Think about how current academic research might strengthen your argument/discussion.

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