Posted: September 1st, 2015

Literature Evaluation (Identifying & Understanding Customer Needs)

The purpose of this write up is to critically evaluate selected literature on identifying and understanding customer needs related to creating innovative products and systems.

Paper Write Up Description:
Read and critically evaluate selected literature related to understanding customer needs and developing metrics for quantifying product performance. Read the following papers:

1. Bettencourt and Ulwick, “The Customer Centered Innovation Map”
2. Otto and Wood, “Chapter 4 – Understanding Customer Needs” from Product Design:
Techniques in Reverse Engineering and New Product Development (pdf; pages 1-23
only)
3. Hauser and Clausing, “The House of Quality”
4. Hannukainen and Hölttä-Otto, “Identifying Customer Needs – Disabled Persons as Lead.

Looking for the best essay writer? Click below to have a customized paper written as per your requirements.