Posted: July 20th, 2016
Sport and Event marketing these are not papers, just discussions
Part: 1
Describe how changing demographic trends have led to the development of new sports leagues, the shifting of professional sports franchises and/or new sports products. Provide 3 examples.
Part: 2
Let s look at some of the secondary sources of research on that might be used by sports marketers. Access a website that specializes in research and read and report on one of the research studies of interest to sport or event marketers. Possible websites for you to access information would be www.gallup.com; www.nua.com/surveys; the Statistical Abstract of the United States online; or any other site that specializes in research. What kinds of information do you find? What kind of businesses could use this information? How can this information be useful to marketers? In your discussion, please mention some facts that you find interesting, amazing, or helpful.
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