Posted: January 3rd, 2016

key arguments for and against the existence, role and importance of a ‘total global strategy’ for SMEs and MNEs in 2015/16.

Based upon the above mentioned rationale and using relevant course material and wider reading, present a literature review that critically evaluates the key arguments for and against the existence, role and importance of a ‘total global strategy’ for SMEs and MNEs in 2015/16.