Posted: September 1st, 2015

International Marketing Management.

You are an international marketing consultant and have been approached by a large organisation in your domiciled country (Malaysia). The company has recently expanded overseas and is now seeking your advice on how to develop the market. You are to propose a market development plan.
You must critically apply theory and strategies like Ansoff Strategy, Strategy Diamond, etc in the plan and discussion

The organisation which has been chosen is PAPPARICH Group Sdn. Bhd.
Company website http://papparich.com.my/my/
In particular you must address the following factors:-

i) Provide an overview of the current organisation including its overseas strategic vision, miss and competitive position. Relate the vision, mission and positioning to the organisational readiness for overseas expansion.
– Discuss and examine the critical factors that needs to be considered when exploring the appropriate segment of the international market.
– You are expected to provide a logical and cogent critical discussion and provide an answer containing academic and conceptual depth.

2) Conduct a country comparative analysis to suggest which country they should enter. your comparison should be limited to 3 countries and should include the barriers of entry, culture, market profile and target market segmentation as well a competitor analysis. (1800 words) – 40marks.
– You are requested to critically discuss the specific statement provided in the question and use examples to illustrate the key points as directed.
You need to show critically discussion in the degree of focus on the specific question asked, structure and provision and critical evaluation.

3) Discuss and analyse key factors that need to be considered when setting product pricing for the company’s international markets.
You need to provide a logical analysis for the appropriate product pricing taking into account the various factors that needs to be considered.
– You need to show critically discussion in the degree of focus on the specific question asked, structure and provision and critical evaluation.

4) Discuss and analyse the critical factors that need to be considered when developing a new distribution strategy. Recommend an appropriate distribution strategy for the international target markets for this business.
– You are expected to provide a logical and coherent recommendation of the distribution strategy based on the analysis conducted.

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