Posted: December 1st, 2015

International Business – Samsung

International Business – Samsung

You are required to carry out an analysis of Samsung as a competitor in the global smartphone market.  It should be written in the report format (1800-2000 words) and should cover the following:

1. Identify the international business strategies pursued by Samsung and analyze the internationalization

process followed by the firm;

2. Identify the innovation strategy of the firm;

3. Explain the competitive advantage of Samsung in the global smartphone industry using the CSA/ FSA matrix of Rugman.

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