Posted: May 1st, 2015

International business course project;

International business course project;

The objective of this project is to be applied conceptual and analytical frameworks that the students learned from this course to the international business environment.
Each team should select a firm that competes in the global context and undertake an analysis of one or more issues were exhibited during the course.
Company chosen (Kraft Global Company)
http://newscenter.kraftfoodsgroup.com/phoenix.zhtml?c=253200&p=irol-newsArticle&ID=2028345
So, the proposal of your project will include a report of 4 parts:
1. A description of research interest for the topic (An introduction/ reasons that inspired you to choose the specific topic)
2. A critical personal investigation, analysis and evaluation relating to the core issue
3. Conclusions/ recommendations  for  your topic.
The expected research output section of your description may address the following questions :
What is the expected output of the research?
What is the value and validity of your result/s?
Who will benefit from the result/s?
4.  References
In addition, the project should include an one-page, double-spaced executive summary.

Assessment criteria of written proposals (10 points):
A NUMERICAL SCORE IS PROVIDED FROM 1 (LOWEST) TO 10 (HIGHEST) FOR  THE FIVE CRITERIA BELOW:

TEAM: _________                              EVALUATOR:_______________

1.    Relevance of the used material                                           ———
2.    Originality of the contents                                                   ——–
3.    Written communication (organization of material, strong structure, narrative style, clarity  of analysis, consistency, spelling/ grammar,references)                                                                     ———-
4.    Work Management (Competence  of  Quality and quantity of case/ High    Ability to locate the analysis of the title  in concepts)                                                                                                                                                                                     ———–
5.    Practical relevance of the project (A fully understanding of the researched subject and relative ideas).                                      ———–

TOTAL    _____

Again: Pay attention to the following:
•    Structure and narrative style
•    Quality and quantity of case
•    Analysis and evaluation of case
•    Synthesis and conclusions
•    Ability to locate the answer/title in management theory