Identifies and comprehensively describes the target market, competitors, and marketing objectives.

Discuss the Impact of the Country’s Economic and Trade Sectors as well as its Political, Legal, and Socio-Cultural Environments Total: 3.50 Distinguished – Provides a fully developed and balanced discussion of the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural environments. Each component of the discussion is fully addressed and supported by scholarly research. Proficient – Provides a discussion of the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural environments. Each component of the discussion is sufficiently addressed and mostly supported with scholarly research. The discussion is slightly underdeveloped. Basic – Provides a limited discussion of the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural environments. Each component of the discussion is minimally addressed and somewhat supported with scholarly research. The discussion is underdeveloped. Below Expectations – Attempts to discuss the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural environments; however, not all environments or sectors are addressed and/or the discussion is not supported by scholarly research. Many details are missing and the discussion needs further development. Non-Performance – The discussion of the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural environments is either nonexistent or lacks the components described in the assignment instructions.

Identifies and Describes the Target Market, Competitors, and Marketing Objectives Total: 2.00 Distinguished – Identifies and comprehensively describes the target market, competitors, and marketing objectives. Expertly associates the marketing objectives with the competitors and the target market.

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