Posted: September 12th, 2015

Fat is an advertising issue by Susie Orbach Rhetorical Analysis.

Assess whether article persuades its audience of its central claim and reasons. Your essay should identify at the outset the audience at which the piece is aimed, its argumentative purpose, and its central argument. Once you have identified these concerns, evaluate the rhetorical effectiveness of the given text. A rhetorical analysis examines 1) the writer’s use of the three rhetorical appeals (ethos, pathos, and logos); 2) the arrangement and style of the piece; 3) the context (kairos) of the piece (use what you know and what is in the textbook about the piece only, as Internet research is not a component of this assignment).

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