Posted: January 18th, 2016

Describe the overall strategy we should adopt to maximize our potential for success.

This week we are reading about “branding”.Here is a recent article on the subject.Comments please.

com/money/21467497/detail.html.”>http://www.ksbw.com/money/21467497/detail.html.

DQ 2

We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.

1. Describe the overall strategy we should adopt to maximize our potential for success.

2. In one sentence write your positioning statement for the product