Posted: March 5th, 2015

Critically examine the argument that firms in emerging economies should pursue a diversification strateg

In planning your essay it is valuable to consider several issues:

• Decide on your answer to the question or your point of view before you begin. That is, interpret the set question insightfully with both full understanding of its context and implications and an appreciation of its various dimensions and issues.
• Include an analysis or description of relevant theories and concepts, blend them with (only) relevant evidence and cases, and support your view with theoretical understanding, evidence and cases.
• To achieve this objective, you must plan your analytical structure carefully and be in a position to establish links between its different sections. That is, do not lose the thematic thread that unites the various aspects of your essay, and ensure that your use of theory, concepts, models, evidence and analytical structure lead you towards the answer you have already determined.
• To decide upon the core of your structure, that is the key points of your assignment or examination answer, you must be well read and knowledgeable about the relevant major topics on the course.
•
One possible answer structure is:

• Introduction. Suggest an answer to the question and outline how….

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