GBE Assignment (The specific business: Emirates Airline) Part A: • Explain the benefits and costs of globalization from the perspective of a specific (Emirates Airline) business. • To support your analysis, you should obtain data and information from the published reports and accounts of the businesses you have chosen. Part B: The UK’s membership of the EU has attracted many non-EU businesses wishing to enter the EU market through FDI to benefit from ‘insiderisation’. The UK’s decision to leave the EU has made this attractiveness questionable. With the aid of examples: • Critically analyze the main advantages/disadvantages of the UK as a potential location of non-EU businesses wishing to enter the EU market pre-Brexit, and; • Explain how this situation has changed in light of the UK’s decision to leave the EU. You should consider the attractiveness of the UK as a bridgehead to the European markets in the context of several different non-European businesses such as, but
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