Posted: January 4th, 2016

cost-based pricing and two other pricing strategies in a competitive environment

In an essay of no more than 1500 words, discuss cost-based pricing and two other pricing strategies in a competitive environment, briefly critically analysing each in the context of Johnson’s quote.

Learning Objectives
This task will help you to:
• Structure an academic argument
• Understand different approaches to pricing
• Collect, evaluate and use information from published sources to support an argument
• Develop your written voice as an academic
• Use appropriate referencing

Resources
• The chapter on “Individual Decision-Making” in Volume One and the chapters on “Pricing Strategies; Understanding and Capturing Customer Value” and “Demand and the Consumer” which you will find in Volume Two of the textbook
• Information in the Study Hub Online on essay writing and referencing
• Supporting information in the Weekly Learning Block