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Posted: January 8th, 2017

When a company’s future cash flow could be affected by unanticipated movement in monetary exchange rates, the company is experiencing

Of all the promotional mix elements, _______ may be the one with the greatest similarities worldwide.
  1. sales promotion
  1. advertising
  1. personal selling
  1. public relations
 
9. Hiring another company to handle what used to be handled in-house is called
  1. outsourcing.
  1. contracting.
  1. operations.
  1. subcontracting.
 
10. Recruiting salespeople overseas can be difficult because
  1. language differences.
  1. foreign unfamiliarity with the product.
  1. the fear of outsourcing.
  1. of a society’s stigma associated with selling.
 
11. When a company’s future cash flow could be affected by unanticipated movement in monetary exchange rates, the company is experiencing
  1. potential bankruptcy.
  1. economic exposure.
  1. translation exposure.
  1. currency exposure.

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